Image-based Communication Strategies

Since 2012

Wipplay has been serving the photographic needs of the private sector, institutions and cultural organisations since 2012.

Our ambition?

Share our photographic expertise
to enhance your communications and engage your audiences
(customers, users and employees).

Cont. Strengths and skills

Strengths and skills

A social network of 60,000 photographers bringing together 600,000 images,

Consultants to guide you in your communication strategy,

A technical department to develop tailored interfaces,

Experts in editing and scenography.

Cont. The right image for your audience

The right image for your audience

Image-centric

Strategic consulting, digital interface design, content production. Our various - image-centric - areas of expertise are focused on meeting your communication objectives: affirming your values, supporting innovation, capturing audiences or building loyalty.

An ecosystem

Our 360° approach will allow you to aggregate rich content and to put forward a discourse that is both digital (social networks, web interfaces) and IRL (exhibitions, editing, print). Our ecosystem - enlightened community, prestigious awards-committee, advanced technology - is guaranteed to have a lasting impact on your audience.

Some examples (in pictures of course!)

Cont. The right image to achieve employee engagement

JCDecaux

Create the link in each region

Establishment of a national competition to tell the human trajectories in the city and suggest the role of street furniture in them,

Recruitment of photographers city by city to collect thousands of images across France, commitment of the local ecosystem (elected officials, tourism stakeholders, Regional Daily Press journalists, artists),

Organization of juries in 14 territories around regional directors, thought of as public relations operations,

Urban poster campaigns across France on JCDecaux furniture award-winning images,

Creation of a viral operation on social networks, commitment of the Regional Daily Press and establishment of an exceptional partnership with the Rencontres d'Arles.

Orange Group

Promote and illustrate the "Human Inside" philosophy

Establishment of a national competition to tell the human trajectories in the city and suggest the role of street furniture in them,

Recruitment of photographers city by city to collect thousands of images across France, commitment of the local ecosystem (elected officials, tourism stakeholders, Regional Daily Press journalists, artists),

Organization of juries in 14 territories around regional directors, thought of as public relations operations,

Urban poster campaigns across France on JCDecaux furniture award-winning images,

Creation of a viral operation on social networks, commitment of the Regional Daily Press and establishment of an exceptional partnership with the Rencontres d'Arles.

SNCF Group

Bringing the brand and its users closer together

Development of interactions with users throughout the summer,

Promotion of railway heritage, at stations and in trains,

Prizewinners exhibition at "Grand Control" on the occasion of the group's 80th anniversary.

International Olympic Committee

Promoting sporting activities during the 2024 Olympics

Consulter

Photo competition to take sporting values and activities outside official sites,

Interactions between the Lausanne Museum and its community,

Development of the Olympic Museum's presence on social networks,

Prizewinners' exhibition at the Olympic Museum in Lausanne.

Nature & Découvertes

Illustrating the communication space of the new "Le temps du faire" (time for action) product line

Proposition of "Action/Creation" theme to promote the product's communication space,

Engagement of the community via a playful and interactive interface,

Strategically timed communication, messages centred around advantages and uses.

The right image to achieve employee engagement

Internal communication

Wipplay also guides you in your internal communication objectives, whether deploying a change in identity, promoting employee advocacy or story-telling to bolster your brand as an employer.

Bottom-up

Here again, our goal is to create a lasting impact on your audience via collective intelligence mechanisms that are easily handled by the greatest number of users. These - image-centric - operations are true bottom-up systems that support flat management methods.

Examples (still in images of course!)

Cont. Classy customers

Caisse d'Epargne Group

Federating all the group's regional bodies

Illustration of the positive engagements with the world on the occasion of the Caisse d'Epargne's bicentenary,

Involvement of all employees in the Caisse d'Epargne network,

Organisation of a prestigious awards-committee with Yann Arthus Bertrand, in partnership with Polka Magazine.

Saint-Gobain Group

Announce a new brand identity

Communication and promotion for the launching of the new logo,

Communication elements distributed to all employees,

Exhibition of the winning images at the Saint-Gobain Group headquarters.

KPMG

Developing direct interactions within a global group

Development of interactions with employees throughout the summer,

Creating a real social network for optimal engagement: uploading images, votes, comments.

Deploying a communications system for the entire group.

Classy customers

Cont. Three-star ambassadors

Three-star ambassadors

Cont. The team

Our photography plate - the team

Cont. Contact us